Tuesday, August 7, 2007

Apple Inc. turns its attention to… the Mac?

Windows-only readers can skip this post.

For those of you wondering if Apple Inc. still makes computers, today’s special Apple Mac Event was a celebration of (almost*) all things Mac.



The first announcement was the new iMac form-factor. Thinner, sleeker, faster, shinier—the new, aluminimum-clad, 20– and 24-inch iMacs run Intel Core 2 Duo processors from 2.0 to 2.8GHz. Still no built-in Blu-ray burner, but I want one of these new iMacs almost as much as I want an iPhone. The keyboard alone is a thing of beauty.

Despite the new hardware offering, the bulk of the Mac Event time was devoted to iLife and iWork. iLife ’08 has significantly updated versions of iPhoto, iMovie, iWeb, iDVD, and GarageBand (where’s the “i”?). iWork ’08 has revised apps Keynote (presentations) and Pages (word processing), and adds a new spreadsheet application, Numbers. I’ve never been excited about presentations, word processing, or spreadsheets, but I’m beginning to feel some tingling in the extremities.

Finally, .Mac (Apple’s e-mail and online tools service) got a storage and functionality bump (to integrate with iLife ’08), and the Mac mini got a silent processor upgrade.

Now when will TSW get all this new stuff?

*No Mac Pro, MacBook, MacBook Pro, or Xserve news.