Wednesday, December 26, 2007

Design, Spin, and “Greenwashing”

via e-mail from Roland

Have we gone wrong, design people? The New York Times’ article, Be It Ever So Homespun, There’s Nothing Like Spin muses on the design analog of what Michael Pollan described as “supermarket pastoral”—dressing up industrially-produced certified organic foods with green meadows and happy cows so we can feel good about our food choices. And here I thought we were only supposed to use the power of design for good.

Ignore, for the moment, the debate about the benefits (or not) of Big Organic vs. the accessibility (or not) of Sustainable Agriculture. Instead, check out the There’s Nothing Like Spin article to see how design influences the hearts and minds of supermarket shoppers.

Okay, back to my Natural Cheetos.