Fresh take on Cal!

In September photographer Elena Zhukova, her assistant Leon Brauer, and myself spent two days traversing the campus via golf cart in pursuit of capturing the energy, diversity, and spirit of UC Berkeley. The project was spearheaded by UCOP's creative director, Vanessa Corrêa, who is conducting similar photo shoots at each UC campus.


All photos are now available for use in campus publications and websites and can be previewed here.

Please contact Kathryn Bader, Office of Public Affairs, if you'd like a high res version of a particular photo.

UCOP is already using some of these photos, as well as photos from Santa Cruz, on the University of California website.

(UC) "OP communications consolidation moves forward"

9/29/08
The Office of the President just announced a new communications department.

Housed under the External Relations division, this newly created department will bring together editorial and creative design services in print, Web and video under one organizational umbrella. This department will also be responsible for media relations, speechwriting and marketing and branding efforts, all under the leadership of Alan Hoffman, newly appointed senior vice president of External Relations.

The consolidation will bring together communications functions being performed by 34 positions spread out over the existing Strategic Communications department, Human Resources and Benefits, Student Affairs and other UCOP departments. The new communications unit will hold 27 positions, which will be filled on a competitive basis beginning with the leadership positions.